RYFT is a surf, skate, and lifestyle brand built on faith, adventure, and purpose.
Born in Southern California, RYFT was created for life in and around the water, on a board, and wherever the next adventure takes you.
Our clothing and gear are made to be worn, lived in, and taken wherever you go.
WHAT RYFT MEANS
Each letter in RYFT represents a part of what it means to live a life following Jesus.
R — RECEIVE
Receive the salvation Jesus offers with repentance and faith.
Y — YIELD
Yield your life to God. Turn from your way to His.
F — FOLLOW
Follow Jesus wherever He leads.
T — TRUST
Trust His plans, even when you can’t see what’s ahead.
RECEIVE. YIELD. FOLLOW. TRUST.
More than our name. It’s what we stand for.
FOUNDER
HI, I’M MICAH, THE FOUNDER OF RYFT.
I started RYFT when I was 13 with a goal of building a surf and skate brand of my own.
Growing up in Southern California, I’ve always loved being around the water, surfing, and skating. I’ve also always been into clothes and had my own sense of style. I love art and drawing, and I started creating my own shirt designs and graphics. RYFT brings all of those things together and gives me a way to turn what I love into something bigger.
But more than anything, I want RYFT to have a purpose. As the brand grows, I want to grow in my own faith and encourage others to grow in their walk with the Lord too.
My goal is to build RYFT into a successful surf and skate brand without losing sight of what matters most or why I started it.
I’m just getting started, and I’m excited to see where God takes it.
